Yep Communication Company is a below the line communications agency, equipped to satisfy the different needs of clients and to provide them with advisory services that are flexible over time, thanks to the dedication of the company’s team of highly specialized professionals.

Yep Communication Company addresses the needs of clients who believe that communications are an essential instrument for strengthening the growth of their businesses, reinforcing the value of their products/services, and promoting the success of their activities.

The services of Yep are sought by businesses aware of the fact that the company is a leader in the field of communications due to its profound knowledge of the behavior, trends and customs of various target categories: “We know what people want, how they act and how they speak; we understand urban communication, not only what people communicate but also how to communicate with people on a daily basis; we know how the urban network is formed, and we know how to give new shape to this network.”

“Our mission is to create events that attract media attention, that launch styles and are provocative: Short-circuits of a spreading viral and social nature. We create a happening that strikes the curiosity and imagination of target audiences, making them feel part of the publicity message”; ”these are the objectives and strategies of direct, guerrilla and social media marketing that Yep pursues when operating among urban group platforms, continuously studying social phenomena and keeping abreast of new trends.

Guerrilla Marketing
The term “guerrilla marketing” coined by the US publicist Jay Conrad Levinson in 1984, indicates a type of unconventional promotional activity undertaken at a lower budget level than that for classic publicity, through the creative use of “aggressive” and direct instruments, geared to leverage the imagination and psychological mechanisms of the final users. Indiscriminate and unprofessional use of these techniques has led to a certain decline in their effectiveness, particularly when pursued with inadequate knowledge of the urban fabric and of its behavior codes.

Urban Marketing by Yep
The concept of Urban Marketing of Yep Communication encompasses a wide range of techniques developed over the years through a profound knowledge of urban social realities, in continuous evolution, that vary from city to city, from target to target, and from country to country. In order to achieve effective promotion through guerrilla marketing, it does not suffice to use the various techniques available: instead, it is absolutely essential to know the new urban codes and to fully understand those with whom one is seeking to communicate.